The Sustainability Collective
Women empowering women
Updated: Jul 12, 2020
Inspiring female founders share their top tips, resources and success.
Twelve. That’s how many female CEOs are in Australia’s top 200 ASX listed companies. And only about a third of business owners and operators are women. Where are our female business and entrepreneurial leaders?
I can account for some of the most inspiring of those leaders in June as they were busy on the ‘Female Founder Roundtable’ discussion.
Our panel included Valentina Zarew, Mariam Mohammed, Franziska Iseli, Elke Keeley which was moderated by Start-up guru Cheryl Mack.
Female founders still face significant hurdles when accessing capital, tapping into supportive networks and selling themselves. The women from our panel have not only successfully navigated the start-up world by creating businesses that solve problems and make sustainable impacts while turning a profit, but they’re also giving back.
Following the mantra Mariam strongly believes in; ‘when you smash a ceiling, unlock a door, you have a responsibility to hold that door open for the next woman’.
To say the panel was inspiring is a disservice, they were more than that. They were real! Real women with real successes and real vulnerabilities. From migrating to unfamiliar worlds, navigating new and strange territories, surviving abuse and overcoming the fears of imposter syndrome.
Powerful, yes. Intimidating, certainly not. Empowering, absolutely!
The panellist hadn’t met each other before but felt like old friends catching up to share war stories, wins, funny anecdotes, impart valuable advice and lift each other up.
Here are their top 3 tips for female founders navigating the start-up space;
Mariam Mohammed, Co-Founder of Money Girl
Go The F%3k to sleep!
Validate before creating
ASK FOR THAT MONEY!
Elke Keeley, Co-Founder of UrbanYou
Just do it!
Celebrate the small wins, and
Take the olive branch when it’s offered, don’t be afraid to receive help
Valentina Zarew, Founder New Romantic
Lead with your values, that will guide you!
Surround yourself with a good support network
Stay curious, learn from mistakes
Franziska Iseli, Founder Basic Bananas, Ocean Lovers
1. Lead like a woman, play to your strengths
2. Have clarity on your vision
3. Let your work speak for you
Assume that people want to support you, assume the best
The panel and the wonderfully engaged audience shared resources to help each other out. This is the magic that happens when we empower, connect and collaborate.
Top resources to help you on your entrepreneurial journey;
Read: Cheryl’s big list of resources for StartUps
Watch: The New Hustle on Youtube
Watch: How you can use imposter syndrome to your benefit on Youtube
Check out: Mariam goes through navigating the imposter syndrome for advocates and changemakers - deets on www.mariammohammed.com/course
Visit: Inspiring Rare Birds is a great mentor-based organisation for female founders
Visit: First Gens accelerator Catalysr (pre-accelerator)
Shameless plug; Founder Institute mentors are a great resource too; https://fi.co/mentors
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